It hurts more because they almost had it.

The Cougs clawed back from two separate double-digit deficits against San Diego State, tied it up in the fourth quarter, and still walked off the field with a 26-20 loss. That kind of game leaves a mark. It is not the kind of loss you shrug off on the walk back to the dorm. It is the kind where you replay the last six minutes in your head and wonder what one more stop looks like.

Before we get into the sting, give this team credit for the fight. Down 14-0 early. Down 20-7 in the third. Both times, they answered. The defense tightened up. The offense found a rhythm. For a stretch there, it looked like Pullman was about to get one of those wins that defines a season. But SDSU made one more play than the Cougs did.

Kirby Moore on the Aztec loss and what it means for the Cougs is worth reading right now, because Moore has been around long enough to know what this roster needs to hear. The margin between a comeback story and a moral victory is thin, and he is the one who has to help them cross it next week.

Here is the thing about that box score. It says 26-20. It does not show the four Cougs who got touches in spots nobody expected. Four Cougs got touches in a loss the box score won't show is the kind of detail that matters more than the final score. Depth gets built in games like this. Young players get live reps against a quality opponent. That experience does not expire. It carries into October and November, when the Cougs will need every arm they have.

But let us be direct. This is a loss that stings because of how close the Cougs were, and because of what it means for the schedule ahead. The margin for error just got smaller. Every game from here carries more weight. The Cougs proved they can hang. Now they have to prove they can finish.

Watch how the offense starts next week. If the slow starts keep happening, that is the story. If they come out firing, this loss becomes a lesson instead of a pattern. That is the open question. And it is the only one that matters right now. Go Cougs.