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Contingency Management is gaining favor for treating addiction

Our take

At Washington State University, we believe in practical solutions for real-life challenges. Contingency Management, a reinforcement-based approach to addiction treatment, is gaining traction thanks to our dedicated scientists. While evidence supports its effectiveness, adoption has lagged—until now. With growing awareness and support, we’re excited to see a shift towards this promising method. Join us in exploring how science is paving the way for better outcomes in addiction recovery. Learn more about our work at [WSU](https://www.wsu.edu).
Contingency Management is gaining favor for treating addiction

In recent years, Washington State University (WSU) scientists have championed a promising approach to treating addiction known as contingency management (CM). This method, which emphasizes the use of positive reinforcement to encourage healthy behaviors, is gaining traction in the field of addiction treatment. Despite the clear evidence supporting its efficacy, CM has seen a slow adoption rate across healthcare settings. The tide appears to be changing, and this shift is significant—not just for the field of addiction treatment, but for the broader conversation surrounding mental health and recovery.

The importance of CM cannot be overstated, especially as we grapple with the ongoing addiction crisis in our communities. Traditional methods often focus on punitive measures or abstinence-only models, which can alienate individuals seeking help. In contrast, CM offers a more compassionate and pragmatic approach, recognizing that change is a process filled with bumps along the way. This mirrors the sentiments expressed in discussions surrounding other important social issues, such as Court Rules Texas State Must Reinstate Prof Fired for Israel-Palestine Talk, where the focus is on fostering an environment of open dialogue and support rather than punitive responses.

The shift toward CM reflects a growing understanding of addiction as a complex interplay of biological, psychological, and social factors. By incorporating reinforcement strategies, healthcare providers can help individuals build sustainable habits, thereby enhancing their chances of long-term recovery. This approach aligns with the values of belonging and growth that many of us hold dear, especially as we navigate our own journeys through college and beyond. It’s a reminder that recovery is not merely about abstaining from substances; it’s about building a life that feels worthwhile and fulfilling.

As WSU researchers continue to advocate for CM, their efforts serve as a beacon of hope for the many individuals affected by addiction. By promoting a method that values community and connection, they are not just addressing a clinical issue; they are tackling a societal one. This is similar to the ongoing legal battles faced by students at Kentucky State University, who are suing to block a new state law that may threaten their rights and voices on campus as discussed in the article, Kentucky State University Students, Alumni Sue to Block New State Law. In both cases, the underlying theme is the importance of agency and control in the face of systemic challenges.

Looking ahead, it will be crucial to monitor how the adoption of CM continues to evolve within the addiction treatment landscape. Will healthcare providers embrace this method fully, or will it remain a fringe approach despite its proven benefits? As we observe these developments, we should also reflect on how we can cultivate environments—both on campus and in our communities—that prioritize understanding and support for those struggling with addiction. The journey toward recovery is undoubtedly complex, but with practices like contingency management gaining ground, there is reason to believe that a brighter, more inclusive future is within reach for those affected by addiction.

A signpost that reads "Build", "Good", and "Habits" with arrows in different directions.

Contingency Management is gaining favor for treating addiction

By Addy Hatch, Senior Marketing Writer
WSU Marketing & Communications

Washington State University scientists have published study after study showing that reinforcement-based addiction treatment works. WSU is considered a leader in the field, in fact.

Contingency management, or CM, is a behavioral therapy that rewards people for avoiding the habits they’re trying to quit. Someone in CM treatment might visit a clinic regularly for a urine test, and if it’s drug-negative, they immediately get a gift card or prize.

Despite the evidence in its favor, uptake of the treatment has been slow. Federal and state regulations have been a major hurdle, as has a mindset that people shouldn’t be paid to abstain from drugs and alcohol.  

That’s now changing.

Closeup of a therapist's clipboard and the clasped hands of a patient.
Contingency management, or CM, is a behavioral therapy that rewards people for avoiding the habits they’re trying to quit. WSU researchers are working to “innovate the treatment” and make it available to patients in new ways.

Overdose deaths from stimulants — primarily cocaine and methamphetamine — have risen sharply, and CM is widely acknowledged as the most effective treatment for addiction to stimulants.

Based in part on successful pilot programs led by WSU researchers, the state of Washington last year approved a waiver so contingency management can be offered as treatment to patients covered by Medicaid, the largest funding source for substance use treatment in the nation. California has done the same.

And in November the U.S. Department of Health and Human Services issued a report to Congress urging greater access to the treatment.

“There is immense need to expand the implementation of CM, as it has tremendous potential to address the nation’s high rate of overdose deaths and, in particular, the increasing rate of stimulant-involved overdose deaths,” the report said.

Contingency management works by rewiring reward pathways in the brain that have been hijacked by drug use.

Said John Roll, vice dean of research at the WSU Elson S. Floyd College of Medicine and a pioneer in the therapy at the university, “All organisms have evolved to be exquisitely sensitive to consequences of their behavior.”

Studies show CM is effective in treating a range of addictions. Besides stimulants, those include alcohol, cannabis and tobacco, and in conjunction with medications, treating opioid use disorder. CM works with a diversity of clients, including people experiencing homelessness or who have mental health issues.

Studies show CM is effective in treating a range of addictions. Besides stimulants, those include alcohol, cannabis and tobacco, and in conjunction with medications, treating opioid use disorder.

WSU researchers are working to “innovate the treatment” and make it available to patients in new ways, said Michael McDonell, a professor at the WSU Elson S. Floyd College of Medicine. For example, researchers are developing a smartphone app that will make CM treatment more available in rural areas. And they’re piloting CM treatment in supportive housing facilities that provide services for people with physical and mental health conditions, making it more convenient for participants. Roll said the potential uses of contingency management are broad. He added, CM “isn’t the be-all to end-all. But it’s a useful tool to help people achieve goals.”

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